Is Google AdWords using different algorithm to organic search?

|  Posted: May 19, 2012  |  Categories: General Technical
Tags: General

Google AdWords are supposed to display the ads that’s only relevant to your search terms. Google measure the relevance of the add with something called “Quality Score“, according to Google, your ads won’t (shouldn’t) show up if your quality score for that keyword is low. In other words, Google still want to put customers first, they don’t want to display someone’s ad just because they are willing to spend big bucks.

I don’t think, that’s 100’s true! I was searching for the term “get local date .net“, which ended up showing results as shown below.


The organic results are 100% accurate, it identified it’s some one searching for the term DateTime in .NET. But all the paid searches resulted in dating sites :-). May be it must have guessed “get local date in net”  Interesting!!

Author: Saravana Kumar

Saravana Kumar is the Founder and CEO of BizTalk360 | Serverless360 | Atomic Scope | Document360. Founder of multiple B2B products that solve the pain point of enterprise customers. Entrepreneur, Investor, and Technical enthusiast. Passionate about running and scaling a company in a profitable way with calculated risks.

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